BSB60520 Advanced Diploma of Marketing & Communication

Course Overview

The Advanced Diploma of Marketing & Communication at Rosehill College equips students with the skills to develop company brand and customer loyalty, as well as execute marketing campaigns. This course is designed for individuals seeking to lead strategic marketing and communication functions in various industry contexts.

Domestic Student Apply
International Student Apply

Course Sector

Sector: Vocational Education and Training (VET)
CRICOS Course Code: 106850K
VET National Code: BSB60520
Course Level: Advanced Diploma
Course Language: English
Duration: 104 weeks (80 weeks of study + 24 weeks break)
Location: Rosehill Campus, Sydney
Delivery Mode: 15 Hours Face-to-Face, 5 Hours Online

Entry Requirements

To enroll in the BSB60520 Advanced Diploma of Marketing and Communication at Rosehill College, applicants must meet the following criteria:

Domestic Students:

  • Age Requirement:
    • Must be over 18 years of age.
  • Academic and Experience Requirements:
    • Must have completed one of the following:
      • BSB52415 Diploma of Marketing and Communication; or
      • The following units (or equivalent competencies):
        • BSBMKG541 Identify and evaluate marketing opportunities
        • BSBMKG542 Establish and monitor the marketing mix
        • BSBMKG552 Design and develop marketing communication plans
        • BSBMKG555 Write persuasive copy
        • BSBPMG430 Undertake project work
      • Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
      • Four years equivalent full-time relevant work experience.

International Students:

  • Age Requirement:
    • Must be over 18 years of age.
  • English Proficiency:
    • IELTS Score: Overall band score of 5.5, with no individual band score less than 5.0 (test results must be no more than 2 years old).
    • Alternative Evidence: Documented evidence can be provided to demonstrate any of the following:
      • Education for 5 years in an English-speaking country.
      • Successful completion of a foundation course in Australia.
      • Successful completion of the College English Placement Test at upper intermediate level.
      • Successful completion of High School in English.
  • Interview:
    • May be required to participate in an interview with the Academic Manager to confirm the suitability of enrolment.
    • The interview can be conducted via online meeting (Zoom, Skype) or face-to-face.

Fees and Charges

  • Tuition Fee (Domestic Students): $AU 12,000
  • Tuition Fee (International Students): $AU 14,000
  • Materials Fee: $AU 500
  • Estimated Total Course Cost: $AU 12,500 (Domestic) / $AU 14,500 (International)

Course Details

Core Units

  • BSBMKG621: Develop organisational marketing strategy
  • BSBMKG622: Manage organisational marketing processes
  • BSBMKG623: Develop marketing plans
  • BSBTWK601: Develop and maintain strategic business networks

Elective Units

  • BSBMKG626: Develop advertising campaigns
  • BSBMKG624: Manage market research
  • BSBOPS601: Develop and implement a business plan
  • BSBLDR601: Lead and manage organisational change
  • BSBFIN501: Manage budgets and financial plans
  • BSBSTR601: Manage innovation and continuous improvement
  • BSBPMG536: Manage project risk
  • BSBPEF501: Manage personal and professional development

Assessment Methods

  • Written Quizzes: Test theoretical knowledge
  • Projects and Portfolios: Apply practical skills
  • Role Plays and Presentations: Simulate real-world scenarios

Career Opportunities

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager

Support Services

  • Academic Support: Tutoring and study groups
  • Welfare Support: Counseling services and career advice

Pathways

Navigate your journey into and beyond the BSB60520 Advanced Diploma of Marketing and Communication at Rosehill College, and explore your future career opportunities.

Pathways into the Qualification

Candidates can enter the qualification through multiple pathways:

  • Completion of Specific Units:
    • BSBMKG541 Identify and evaluate marketing opportunities
    • BSBMKG542 Establish and monitor the marketing mix
    • BSBMKG552 Design and develop marketing communication plans
    • BSBMKG555 Write persuasive copy
    • BSBPMG430 Undertake project work
    • Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
  • Relevant Work Experience:
    • Four years of equivalent full-time relevant work experience.

Preferred Pathways:

  • BSB50620 Diploma of Marketing and Communication or other relevant qualifications.
  • Vocational Experience: Assisting in various support roles without a formal business qualification.

Pathways from the Qualification

Further Training:

  • Progression to relevant Advanced Diploma qualifications within the sector as per the Training Package Pathway.
  • Higher Qualifications: Opportunities to pursue Bachelor’s or Master’s level studies in marketing, communication, or related fields.

Employment Pathways

The Advanced Diploma of Marketing and Communication equips students with the theoretical and practical knowledge and skills necessary for specialized and skilled roles in various industries.

Potential Employment Outcomes:

  • Advertising Account Planning Manager
  • Digital/Social Media Marketing Manager
  • Marketing Manager
  • Communication Manager
  • Marketing Strategist
  • Events Manager
  • Marketing Consultant
  • Brand Manager

This qualification provides essential business skills that are transferable across a wide range of industries.

Policies and Procedures

Contact Information

Admissions Office: