BSB50620 Diploma of Marketing and Communication

Course Overview

The Diploma of Marketing and Communication at Rosehill College develops advanced marketing and communication skills, preparing students for senior roles in the industry. The course covers strategic marketing, consumer behavior analysis, and marketing communication strategies.

Course Sector

Sector: Vocational Education and Training (VET)
CRICOS Course Code: 106849C
VET National Code: BSB50620
Course Level: Diploma
Course Language: English
Duration: 52 weeks

Entry Requirements

To enroll in the BSB50620 Diploma of Marketing and Communication at Rosehill College, applicants must meet the following criteria:

Domestic Students:

  • Age Requirement:
    • Must be over 18 years of age.
  • Skills Assessment:
    • Must demonstrate competencies in learning, reading, writing, oral communication, and numeracy to Level 5 of the Australian Core Skills Framework (ACSF).
    • These competencies will be assessed prior to enrolment through a standardized test.

International Students:

  • Age Requirement:
    • Must be over 18 years of age.
  • English Proficiency:
    • IELTS Score: Overall band score of 5.5, with no individual band score less than 5.0 (test results must be no more than 2 years old).
    • Alternative Evidence:
      • Documented evidence of being educated for 5 years in an English-speaking country.
      • Successful completion of a foundation course in Australia.
      • Successful completion of the College English Placement Test at upper intermediate level.
      • Successful completion of High School in English.
  • Interview:
    • You may be required to participate in an interview with our Academic Manager to confirm your suitability for the course.
    • The interview can be conducted via online meeting (Zoom, Skype) or face-to-face.

Fees and Charges

  • Tuition Fee (Domestic Students): $AU 6,000
  • Tuition Fee (International Students): $AU 10,000
  • Materials Fee: $AU 500
  • Estimated Total Course Cost: $AU 6,500 (Domestic) / $AU 10,500 (International)

Course Details

Units of Competency:

Core Units:

  1. BSBMKG541: Identify and evaluate marketing opportunities
  2. BSBMKG542: Establish and monitor the marketing mix
  3. BSBMKG552: Design and develop marketing communication plans
  4. BSBMKG555: Write persuasive copy
  5. BSBPMG430: Undertake project work

Elective Units:

  1. BSBMKG543: Plan and interpret market research
  2. BSBMKG545: Conduct marketing audits
  3. BSBMKG551: Create multiplatform advertisements for mass media
  4. BSBFIN501: Manage budgets and financial plans
  5. BSBOPS505: Manage organisational customer service
  6. BSBMKG549: Profile and analyse consumer behaviour for international markets
  7. BSBOPS504: Manage business risk

Assessment Methods

  • Written Quizzes: Test theoretical knowledge
  • Projects and Portfolios: Apply practical skills
  • Role Plays and Presentations: Simulate real-world scenarios

Course Duration

Total Duration: 52 weeks (including 12 weeks of holidays)
Weekly Commitment: 20 hours per week (15 hours face-to-face, 5 hours online)

Support Services

  • Academic Support: Tutoring and study groups
  • Welfare Support: Counseling services and career advice


Discover how you can enter and advance from the BSB50620 Diploma of Marketing and Communication at Rosehill College. Explore your future educational and career opportunities.

Pathways into the Qualification

Candidates may enter this qualification through multiple entry points.

Preferred Pathways:

  • BSB40820 Certificate IV in Marketing and Communication
    • Provides foundational knowledge and skills for marketing and communication roles.
  • Vocational Experience:
    • Experience assisting in various support roles without a formal business qualification.

Pathways from the Qualification

Further Training:

  • BSB60520 Advanced Diploma of Marketing and Communication
    • Develops advanced skills in marketing strategy, management, and communication.
  • Other Advanced Diploma Level Qualifications
    • Explore further specialization or leadership roles in business and marketing.

Employment Pathways

The Diploma of Marketing and Communication equips students for various administrative and support roles in the business environment. Graduates will acquire theoretical and practical knowledge suitable for specialized and skilled work.

Potential Employment Outcomes:

  • Customer Service Advisor
  • E-Business Practitioner
  • General Clerk
  • Student Services Officer
  • Typist
  • Word Processing Operator

This qualification teaches transferable business skills applicable across numerous industries.

Policies and Procedures

Contact Information

Admissions Office:
Phone: +61 (02) 7228 0008