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BSB50620 | CRICOS 106849C

BSB50620 Diploma of Marketing and Communication

How to apply

Course Overview

The Diploma of Marketing and Communication at Rosehill College develops advanced marketing and communication capabilities, preparing students for senior and supervisory roles within the marketing industry. The course focuses on strategic marketing planning, consumer behaviour analysis, and integrated marketing communication strategies.

This qualification is designed for students seeking up-to-date knowledge of modern marketing practices. Upon completion, students will be able to demonstrate a broad range of marketing skills and actively engage in digital marketing activities using contemporary marketing tools and platforms.

Why Choose Rosehill College?

  • Hands-on training using industry-standard marketing tools and technologies
  • Practical learning through real-world marketing projects and campaign activities
  • Supportive learning environment designed for international students
  • Flexible study options to support academic success
  • Convenient Ultimo campus location close to public transport, cafés, and student amenities

Course Sector

  • Sector: Vocational Education and Training (VET)
  • CRICOS Course Code: 106849C
  • VET National Code: BSB50620
  • Course Level: Diploma
  • Course Language: English
  • Duration: 1 year | 52 weeks

Intake Dates

  • 23 February 2026
  • 13 April 2026
  • 25 May 2026
  • 13 July 2026
  • 24 August 2026
  • 12 October 2026
  • 23 November 2026

Are you a Domestic student or International student?

Entry Requirements

Age Requirement

Applicants must be over 18 years of age at the time of enrolment.

English Proficiency

Applicants who are non-native English speakers must provide evidence of IELTS Level 6.0 or equivalent.

Academic Background or Equivalent Experience

Applicants must meet one of the following requirements:

  • Completion of BSB42415 Certificate IV in Marketing and Communication; or
  • Completion of the following units (or equivalent competencies):
    • BSBCMM411 – Make presentations
    • BSBCRT412 – Articulate, present and debate ideas
    • BSBMKG433 – Undertake marketing activities
    • BSBMKG435 – Analyse consumer behaviour
    • BSBMKG439 – Develop and apply knowledge of the communications industry
    • BSBWRT411 – Write complex documents
  • Two years of equivalent full-time relevant work experience.
Equivalent competencies include predecessor units that have been mapped as equivalent under the current training package requirements.

Entry Requirements

Age Requirement

Applicants must be over 18 years of age at the time of enrolment.

Skills Assessment

Applicants must demonstrate competencies in learning, reading, writing, oral communication, and numeracy to Level 5 of the Australian Core Skills Framework (ACSF).

These competencies will be assessed prior to enrolment through a standardised Language, Literacy and Numeracy (LLN) assessment to ensure students are suitably prepared for the academic demands of the course.

Course Details

Core Units

  • BSBPMG430 – Undertake project work
  • BSBMKG549 – Profile and analyse consumer behaviour for international markets
  • BSBMKG541 – Identify and evaluate marketing opportunities
  • BSBMKG542 – Establish and monitor the marketing mix
  • BSBMKG551 – Create multiplatform advertisements for mass media
  • BSBFIN501 – Manage budgets and financial plans
  • BSBOPS504 – Manage business risk
  • BSBMKG545 – Conduct marketing audit
  • BSBMKG555 – Write persuasive copy
  • BSBMKG543 – Plan and interpret market research
  • BSBMKG552 – Design and develop marketing communication plans

Elective Units

Elective units for this qualification are selected in accordance with the BSB50620 Diploma of Marketing and Communication training package and Rosehill College delivery arrangements.

The selection of elective units may vary based on industry relevance, delivery mode, and student cohort requirements. Final elective units will be confirmed prior to commencement.
Download course outline
Course Outcomes

Graduate Outcomes

Graduates of this qualification will be able to:

  • Design and execute integrated marketing campaigns that align with organisational goals and business objectives.
  • Develop advanced communication and branding strategies to effectively engage diverse target audiences across multiple channels.
  • Lead and manage marketing teams or projects by applying leadership, collaboration, and organisational skills.
  • Analyse market trends, consumer behaviour, and data insights to support informed and strategic marketing decisions.
  • Apply legal, ethical, and financial considerations in marketing planning and campaign execution.

Knowledge and Skills

Knowledge

  • Understanding of advanced marketing frameworks, branding theories, and communication models used in contemporary marketing practice.
  • Knowledge of regulatory, ethical, and financial contexts that influence marketing decision-making and professional conduct.
  • Awareness of market research methodologies and data analytics processes to support evidence-based marketing strategies.

Skills

  • Plan, design, and implement multi-channel marketing campaigns aligned with organisational objectives.
  • Produce professional marketing documents, reports, and presentations suitable for internal and external stakeholders.
  • Use analytical tools to interpret market data and evaluate campaign performance and effectiveness.
  • Manage team communication, workflow coordination, and project timelines within marketing environments.
  • Present marketing concepts and strategic recommendations clearly and confidently to stakeholders.

Pathways

Pathways Into the Qualification

Candidates may enter this qualification through multiple pathways, depending on prior study or vocational experience.

  • BSB40820 Certificate IV in Marketing and Communication – Provides essential foundational marketing and communication capabilities.
  • Relevant vocational experience – Experience in marketing, administration, or support roles may be considered.

Pathways After Completion

  • BSB60520 Advanced Diploma of Marketing and Communication – Supports progression into advanced marketing strategy and leadership roles.
  • Other Advanced Diploma-level qualifications – Supporting broader business or specialist career pathways.

Employment Pathways

Graduates may pursue employment opportunities in roles such as:

  • Customer Service Advisor
  • E-Business Practitioner
  • General Clerk
  • Student Services Officer
  • Typist
  • Word Processing Operator
This qualification develops transferable skills applicable across a wide range of industries and business environments.
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