Course Overview
The Diploma of Marketing and Communication at Rosehill College develops advanced marketing and communication skills, preparing students for senior roles in the industry. The course covers strategic marketing, consumer behavior analysis, and marketing communication strategies.
This course is developed for students who need knowledge regarding modern marketing field. Upon completion, students will be able to demonstrate a range of marketing skills and engage actively digital marketing with exposure to varieties of marketing tools.
Why Choose Rosehill College?
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Hands-on training using industry-standard tools and facilities to prepare you for real-world electrical work.
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Practical learning opportunities through electrical installations, testing, and maintenance exercises.
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Supportive learning environment tailored for international students, with flexible study options to suit your needs.
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Convenient campus location in Ultimo, Sydney — close to public transport, cafes, and student amenities.
Course Sector
- Sector: Vocational Education and Training (VET)
- CRICOS Course Code: 106849C
- VET National Code: BSB50620
- Course Level: Diploma
- Course Language: English
- Duration: 1 Year | 52 weeks
Intake Dates
- 24 Nov 2025
- 12 Jan 2026
- 23 Feb 2026
- 13 Apr 2026
- 25 May 2026
- 13 Jul 2026
- 24 Aug 2026
- 12 Oct 2026
- 23 Nov 2026
Are you a Domestic student or International student?
Entry Requirements
Age Requirement:
- Must be over 18 years of age.
English Proficiency:
- IELTS Score: Evidence of IELTS Level 6 or equivalent if a non-native English speaker
- And have completed BSB42415 Certificate IV in Marketing and Communication
- Or Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents.
- Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
- Or Have two years equivalent full-time relevant work experience
Fees and Charges
- Tuition Fee:
- AU$ 10,000 (if you are outside Australia)
- AU$ 6,000 (if you are in Australia)
- AU$ 10,000 (if you are outside Australia)
- Materials Fee: $AU2000
- Enrolment Fee: AU$250 Material Fee $200, 4 installment plan is available.
Entry Requirements
Age Requirement:
- Must be over 18 years of age.
Skills Assessment:
- Must demonstrate competencies in learning, reading, writing, oral communication, and numeracy to Level 5 of the Australian Core Skills Framework (ACSF).
These competencies will be assessed prior to enrolment through a standardised test.
Fees and Charges
- Tuition Fee: $AU20,000
- Materials Fee: $AU2000
- Enrolment Fee: AU$250
Course Details
Core Units
- BSBPMG430 – Undertake project work
- BSBMKG549 – Profile and analyse Consumer Behaviour for international markets
- BSBMKG541 – Identify and evaluate marketing opportunities
- BSBMKG542 – Establish and monitor the marketing mix
- BSBMKG551 – Create multiplatform advertisements for mass media
- BSBFIN501 – Manage budgets and financial plans
- BSBOPS504 – Manage business risk
- BSBMKG545 – Conduct marketing audit
- BSBMKG555 – Write persuasive copy
- BSBMKG543 – Plan and interpret market research
- BSBMKG552 – Design and develop marketing communication plans
Course Outcomes
Graduates of this qualification will be able to:
Design and execute integrated marketing campaigns that align with business objectives.
Develop advanced communication and branding strategies to engage diverse target audiences across multiple channels.
Lead and manage marketing teams or projects, applying leadership, collaboration, and organisational skills.
Analyse market trends, consumer behaviour, and data to inform strategic marketing decisions.
Apply legal, ethical, and financial considerations to marketing planning and execution.
Learning Outcomes
Knowledge
Understanding of advanced marketing frameworks, branding theories, and communication models.
Knowledge of the regulatory, ethical, and financial contexts affecting marketing practice.
Awareness of market research methodologies and data analytics processes.
Skills
Plan, design, and implement multi-channel marketing campaigns.
Produce professional marketing documents and presentations.
Use analytical tools to interpret market data and evaluate campaign performance.
Manage team communication, workflow, and project timelines.
Present marketing concepts and strategic recommendations effectively to stakeholders.
Pathways
Pathways Into the Qualification
Candidates may enter through multiple routes, including:
Preferred Entry Pathways:
BSB40820 Certificate IV in Marketing and Communication
Provides essential foundational marketing and communication capabilities.Relevant Vocational Experience
Experience in support roles without formal qualifications.
Pathways After Completion
Further Study Options:
BSB60520 Advanced Diploma of Marketing and Communication
For advanced skills in strategy, management, and leadership.Other Advanced Diploma-level qualifications
For broader business or specialist career directions.
Employment Pathways
Graduates may pursue roles such as:
Customer Service Advisor
E-Business Practitioner
General Clerk
Student Services Officer
Typist
Word Processing Operator
The qualification provides transferable skills applicable across a wide range of industries.
Course
- Marketing and Communication
- Business & Management
- Project Management
- Postgraduate Options