BSB60520 | CRICOS 106850K

Advanced Diploma of Marketing and Communication

How to apply

Course Overview

This course is developed for students who need knowledge regarding modern marketing field, upon completion students will be able to demonstrate a range of marketing skills and engage actively digital marketing with exposure to varieties of marketing tools.

Why Choose Rosehill College?

  • Hands-on training using industry-standard tools and facilities to prepare you for real-world electrical work.

  • Practical learning opportunities through electrical installations, testing, and maintenance exercises.

  • Supportive learning environment tailored for international students, with flexible study options to suit your needs.

  • Convenient campus location in Ultimo, Sydney — close to public transport, cafes, and student amenities.

Course Sector

  • Sector: Vocational Education and Training (VET)
  • CRICOS Course Code: 106850K
  • VET National Code: BSB60520
  • Course Level: Diploma
  • Course Language: English
  • Duration: 2 Years | 104 weeks

  • Delivery Mode: 15 Hours Face-to-Face, 5 Hours Online

Intake Dates

  • 24 Nov 2025 
  • 12 Jan 2026 
  • 23 Feb 2026 
  • 13 Apr 2026 
  • 25 May 2026 
  • 13 Jul 2026 
  • 24 Aug 2026 
  • 12 Oct 2026 
  • 23 Nov 2026

Are you a Domestic student or International student?

Entry Requirements

Age Requirement:

  • Must be over 18 years of age.

English Proficiency:

  • IELTS Score: Evidence of IELTS Level 6 or equivalent if a non-native English speaker
  • And have completed BSB52415 Diploma of Marketing and Communication Have completed the following units (or equivalent competencies):
    • BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy;and BSBPMG430 Undertake project work.
    • Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
    • or Have four years equivalent full-time relevant work experience
 

Fees and Charges

  • Tuition Fee:
    • AU$ 20,000 (if you are outside Australia)
    • AU$ 12,800 (if you are in Australia)
  • Materials Fee: $AU200/year
  • Enrolment Fee: AU$250
  • 8 instalment plan is available.
International student application form

Entry Requirements

Age Requirement:

  • Must be over 18 years of age.

English Proficiency:

  • Have completed BSB52415 Diploma of Marketing and Communication Have completed the following units (or equivalent competencies):
    • BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy;and BSBPMG430 Undertake project work.
    • Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
    • or Have four years equivalent full-time relevant work experience
 

Fees and Charges

  • Tuition Fee:
    • AU$ 12,800
  • Materials Fee: $AU200/year
  • Enrolment Fee: AU$250
  • 8 instalment plan is available.
Domestic student application form

Course Details

Core Units

  • BSBMKG621: Develop organisational marketing strategy
  • BSBMKG622: Manage organisational marketing processes
  • BSBMKG623: Develop marketing plans
  • BSBTWK601: Develop and maintain strategic business networks

Elective Units

  • BSBMKG626: Develop advertising campaigns
  • BSBMKG624: Manage market research
  • BSBOPS601: Develop and implement a business plan
  • BSBLDR601: Lead and manage organisational change
  • BSBFIN501: Manage budgets and financial plans
  • BSBSTR601: Manage innovation and continuous improvement
  • BSBPMG536: Manage project risk
  • BSBPEF501: Manage personal and professional development
Download course outline
Download Course Brochure
Course Outcomes

Graduates of this qualification will be able to:

  • Develop and lead strategic marketing initiatives that drive business growth and brand positioning.

  • Manage and evaluate complex marketing campaigns across digital and traditional platforms.

  • Apply advanced market research and consumer analytics to inform high-level business decisions.

  • Lead teams and influence stakeholders through effective communication, leadership, and negotiation strategies.

  • Ensure marketing compliance with legal, ethical, and organisational standards at a strategic level.

Knowledge

  • Understanding of advanced marketing frameworks, branding theories, and communication models.

  • Knowledge of the regulatory, ethical, and financial contexts affecting marketing practice.

  • Awareness of market research methodologies and data analytics processes.

Skills

  • Plan, design, and implement multi-channel marketing campaigns.

  • Produce professional marketing documents and presentations.

  • Use analytical tools to interpret market data and evaluate campaign performance.

  • Manage team communication, workflow, and project timelines.

  • Present marketing concepts and strategic recommendations effectively to stakeholders.

Pathways into the Qualification

Candidates can enter the qualification through multiple pathways:

  • Completion of Specific Units:
    • BSBMKG541 Identify and evaluate marketing opportunities
    • BSBMKG542 Establish and monitor the marketing mix
    • BSBMKG552 Design and develop marketing communication plans
    • BSBMKG555 Write persuasive copy
    • BSBPMG430 Undertake project work
    • Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
  • Relevant Work Experience:
    • Four years of equivalent full-time relevant work experience.

Preferred Pathways:

  • BSB50620 Diploma of Marketing and Communication or other relevant qualifications.
  • Vocational Experience: Assisting in various support roles without a formal business qualification.

Pathways from the Qualification

Further Training:

  • Progression to relevant Advanced Diploma qualifications within the sector as per the Training Package Pathway.
  • Higher Qualifications: Opportunities to pursue Bachelor’s or Master’s level studies in marketing, communication, or related fields.

Employment Pathways

The Advanced Diploma of Marketing and Communication equips students with the theoretical and practical knowledge and skills necessary for specialized and skilled roles in various industries. Potential Employment Outcomes:

  • Advertising Account Planning Manager
  • Digital/Social Media Marketing Manager
  • Marketing Manager
  • Communication Manager
  • Marketing Strategist
  • Events Manager
  • Marketing Consultant
  • Brand Manager

This qualification provides essential business skills that are transferable across a wide range of industries.

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