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BSB60520 | CRICOS 106850K

Advanced Diploma of Marketing and Communication

How to apply

Course Overview

This course is developed for students seeking knowledge and practical skills relevant to the modern marketing and communication industry. Upon completion, students will be able to demonstrate a broad range of marketing competencies and actively engage in digital marketing activities using contemporary marketing tools.

The qualification focuses on building strategic thinking, communication skills, and practical application to support marketing operations across diverse business environments.

Why Choose Rosehill College?

  • Hands-on training using industry-standard tools and facilities
  • Applied learning through structured activities and practical assessments
  • Supportive learning environment designed for international students
  • Flexible study options to support academic success
  • Convenient Ultimo campus location close to public transport and amenities

Course Sector

  • Sector: Vocational Education and Training (VET)
  • CRICOS Course Code: 106850K
  • VET National Code: BSB60520
  • Course Level: Diploma
  • Course Language: English
  • Duration: 2 Years | 104 weeks
  • Delivery Mode: 15 hours face-to-face, 5 hours online per week

Intake Dates

  • 23 February 2026
  • 13 April 2026
  • 25 May 2026
  • 13 July 2026
  • 24 August 2026
  • 12 October 2026
  • 23 November 2026

Are you a Domestic student or International student?

Entry Requirements

Age Requirement

Applicants must be over 18 years of age at the time of enrolment.

English Proficiency

Non-native English speakers must provide evidence of IELTS Level 6 or an equivalent English language qualification.

Academic Requirements

  • Completion of BSB52415 Diploma of Marketing and Communication; or
  • Completion of the following units (or equivalent competencies):
    • BSBMKG541 – Identify and evaluate marketing opportunities
    • BSBMKG542 – Establish and monitor the marketing mix
    • BSBMKG552 – Design and develop marketing communication plans
    • BSBMKG555 – Write persuasive copy
    • BSBPMG430 – Undertake project work
  • Predecessor units mapped as equivalent may also be considered.

Alternative Entry Pathway

Applicants may also be considered if they have four years of equivalent full-time relevant work experience in a marketing or communication-related role.

Entry eligibility is assessed in accordance with Rosehill College admission policies. Supporting evidence may be required at the time of application.

Entry Requirements

Age Requirement

Applicants must be over 18 years of age at the time of enrolment.

Academic and English Proficiency Requirements

  • Completion of BSB52415 Diploma of Marketing and Communication; or
  • Completion of the following units (or equivalent competencies):
    • BSBMKG541 – Identify and evaluate marketing opportunities
    • BSBMKG542 – Establish and monitor the marketing mix
    • BSBMKG552 – Design and develop marketing communication plans
    • BSBMKG555 – Write persuasive copy
    • BSBPMG430 – Undertake project work
  • Equivalent competencies may include predecessor units that have been mapped as equivalent.

Alternative Entry Pathway

Applicants may also be considered if they have four years of equivalent full-time relevant work experience in a related marketing or communication role.

Entry eligibility is assessed in accordance with Rosehill College admission policies. Supporting evidence may be required at the time of application.

Course Details

Core Units

  • BSBMKG621 – Develop organisational marketing strategy
  • BSBMKG622 – Manage organisational marketing processes
  • BSBMKG623 – Develop marketing plans
  • BSBTWK601 – Develop and maintain strategic business networks

Elective Units

  • BSBMKG626 – Develop advertising campaigns
  • BSBMKG624 – Manage market research
  • BSBOPS601 – Develop and implement a business plan
  • BSBLDR601 – Lead and manage organisational change
  • BSBFIN501 – Manage budgets and financial plans
  • BSBSTR601 – Manage innovation and continuous improvement
  • BSBPMG536 – Manage project risk
  • BSBPEF501 – Manage personal and professional development
Download course outline
Course Outcomes

Graduate Outcomes

Graduates of this qualification will be able to:

  • Develop and lead strategic marketing initiatives that drive business growth and strengthen brand positioning.
  • Manage and evaluate complex marketing campaigns across digital and traditional platforms.
  • Apply advanced market research and consumer analytics to inform high-level business decisions.
  • Lead teams and influence stakeholders through effective communication, leadership, and negotiation strategies.
  • Ensure marketing activities comply with legal, ethical, and organisational standards at a strategic level.

Knowledge and Skills

Knowledge

  • Understanding of advanced marketing frameworks, branding theories, and communication models.
  • Knowledge of the regulatory, ethical, and financial contexts affecting marketing practice.
  • Awareness of market research methodologies and data analytics processes.

Skills

  • Plan, design, and implement multi-channel marketing campaigns.
  • Produce professional marketing documents and presentations.
  • Use analytical tools to interpret market data and evaluate campaign performance.
  • Manage team communication, workflow, and project timelines.
  • Present marketing concepts and strategic recommendations effectively to stakeholders.

Pathways and Employment Outcomes

Pathways into the Qualification

Candidates can enter the qualification through multiple pathways, including formal study and relevant industry experience.

  • Completion of the following units (or equivalent competencies):
    • BSBMKG541 Identify and evaluate marketing opportunities
    • BSBMKG542 Establish and monitor the marketing mix
    • BSBMKG552 Design and develop marketing communication plans
    • BSBMKG555 Write persuasive copy
    • BSBPMG430 Undertake project work
  • Equivalent competencies mapped from predecessor units.
  • Four years of equivalent full-time relevant work experience.

Preferred pathways include completion of the BSB50620 Diploma of Marketing and Communication or other relevant qualifications, as well as vocational experience in marketing or business support roles.

Pathways from the Qualification

  • Progression to relevant Advanced Diploma qualifications within the sector, in accordance with the Training Package Pathway.
  • Opportunities to pursue Bachelor’s or Master’s level studies in marketing, communication, or related fields.

Employment Pathways

The Advanced Diploma of Marketing and Communication equips graduates with the theoretical and practical skills required for specialised and senior roles across a range of industries.

  • Advertising Account Planning Manager
  • Digital or Social Media Marketing Manager
  • Marketing Manager
  • Communication Manager
  • Marketing Strategist
  • Events Manager
  • Marketing Consultant
  • Brand Manager

This qualification also provides transferable business and marketing skills applicable across a wide range of industries.

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