BSB40820 Certificate IV in Marketing and Communication

Course Overview

The Certificate IV in Marketing and Communication at Rosehill College develops well-rounded marketing and communication skills, preparing students for roles requiring marketing knowledge and the ability to solve unpredictable problems.

Course Sector

Sector: Vocational Education and Training (VET)
CRICOS Course Code: 106848D
VET National Code: BSB40820
Course Level: Certificate IV
Course Language: English
Duration: 52 weeks

Entry Requirements

To enroll in the BSB40820 Certificate IV in Marketing and Communication at Rosehill College, applicants must meet the following criteria:

Domestic Students:

  • Age Requirement:
    • Must be over 18 years of age.
  • Academic and Skills Requirements:
    • No formal qualifications or vocational experience required.
    • Must demonstrate competencies in learning, reading, writing, oral communication, and numeracy to Level 4 of the Australian Core Skills Framework (ACSF).
    • These competencies will be assessed prior to enrolment.

International Students:

  • Age Requirement:
    • Must be over 18 years of age.
  • English Proficiency:
    • IELTS Score: Overall band score of 5.5, with no individual band score less than 5.0 (test results must be no more than 2 years old).
    • Alternative Evidence: Documented evidence can be provided to demonstrate any of the following:
      • Education for 5 years in an English-speaking country.
      • Successful completion of a foundation course in Australia.
      • Successful completion of the College English Placement Test at upper intermediate level.
      • Successful completion of High School in English.
  • Interview:
    • May be required to participate in an interview with the Academic Manager to confirm the suitability of enrolment.
    • The interview can be conducted via online meeting (Skype, Zoom) or face-to-face.

Fees and Charges

  • Tuition Fee (Domestic Students): $AU 6,000
  • Tuition Fee (International Students): $AU 10,000
  • Materials Fee: $AU 500
  • Estimated Total Course Cost: $AU 6,500 (Domestic) / $AU 10,500 (International)

Course Details

Units of Competency:

Core Units

  • BSBMKG433: Undertake marketing activities
  • BSBWRT411: Write complex documents
  • BSBMKG435: Analyse consumer behaviour
  • BSBCRT412: Articulate, present and debate ideas
  • BSBCMM411: Make presentations
  • BSBMKG439: Develop and apply knowledge of marketing communications industry
  • BSBOPS404: Implement customer service strategies

Elective Units

  • BSBMKG434: Promote products and services
  • BSBMKG431: Assess marketing opportunities
  • BSBPEF402: Develop personal work priorities
  • BSBTWK503: Manage meetings
  • BSBMKG440: Apply marketing communication across a convergent industry

Assessment Methods

  • Written Quizzes: Test theoretical knowledge
  • Projects and Portfolios: Apply practical skills
  • Role Plays and Presentations: Simulate real-world scenarios

Course Duration

Total Duration: 52 weeks (including 12 weeks of holidays)
Weekly Commitment: 20 hours per week (15 hours face-to-face, 5 hours online)

Support Services

  • Academic Support: Tutoring and study groups
  • Welfare Support: Counseling services and career advice


Explore the pathways into and from the BSB40820 Certificate IV in Marketing and Communication at Rosehill College, along with potential employment outcomes.

Pathways into the Qualification

Candidates may enter the qualification through various entry points. There are no formal entry requirements for this qualification.

Preferred Pathways:

  • BSB30115 Certificate III in Business or other relevant qualifications.
  • Vocational Experience: Experience in assisting in a range of support roles without a formal business qualification.

Pathways from the Qualification

Further Training:

  • Progression to BSB50620 Diploma of Marketing and Communication.
  • Other relevant Diploma level qualifications.

Employment Pathways

The Certificate IV in Marketing and Communication prepares students or recognizes and develops existing workers for a range of roles in a business environment. Graduates will have the theoretical and practical knowledge and skills for specialized and/or skilled work and/or further learning.

Potential Employment Outcomes:

  • Customer Service Advisor
  • E-Business Practitioner
  • General Clerk
  • Student Services Officer
  • Typist
  • Word Processing Operator

This qualification is transferable across many industries, as it teaches essential business skills applicable in various roles.

Policies and Procedures

Contact Information

Admissions Office:
Phone: +61 (02) 7228 0008