Marketing and Communication
Our comprehensive Marketing and Communication courses at Rosehill College equip students with essential skills and knowledge to excel in various roles, preparing them for success in this dynamic field.
The Marketing and Communication courses at Rosehill College provide students with the theoretical and practical skills required to excel in various marketing and communication roles across diverse industries.
Students are expected to learn strategic marketing, consumer behavior analysis, marketing communication strategies, brand development, customer loyalty programs, and the execution of marketing campaigns. Additionally, they will gain expertise in market research, digital marketing, advertising, and public relations.
In addition, students will develop comprehensive knowledge of marketing management, business communication, and project management.
Marketing and communication are critical fields in today’s business environment, creating numerous opportunities for graduates in the Australian and global workforce market.
Careers
Job Roles
Graduates of our Marketing and Communication courses can pursue a variety of roles, including:
- Certificate IV: Customer Service Advisor, E-Business Practitioner, General Clerk, Student Services Officer, Typist, Word Processing Operator
- Diploma: Marketing Manager, Marketing Team Leader, Product Manager
- Advanced Diploma: Advertising Account Planning Manager, Digital/Social Media Marketing Manager, Marketing Manager, Communication Manager, Marketing Strategist, Events Manager, Marketing Consultant, Brand Manager
A Day in the Life
A typical day in the life of a marketing and communication professional may include:
- Morning: Reviewing marketing campaigns, planning daily tasks, and attending team meetings.
- Midday: Conducting market research, analyzing consumer behavior, and developing marketing strategies.
- Afternoon: Creating promotional materials, writing complex documents, and making presentations.
- End of Day: Reporting on campaign performance, updating project documentation, and planning for the next day.
Salary Expectations
Salaries for marketing and communication professionals vary based on role, experience, and location. Typical annual salaries include:
- Customer Service Advisor: $AU 50,000 – $AU 65,000
- E-Business Practitioner: $AU 55,000 – $AU 70,000
- General Clerk: $AU 45,000 – $AU 60,000
- Student Services Officer: $AU 50,000 – $AU 65,000
- Typist: $AU 40,000 – $AU 55,000
- Word Processing Operator: $AU 42,000 – $AU 57,000
- Marketing Manager: $AU 80,000 – $AU 110,000
- Marketing Team Leader: $AU 70,000 – $AU 95,000
- Product Manager: $AU 85,000 – $AU 120,000
- Advertising Account Planning Manager: $AU 90,000 – $AU 130,000
- Digital/Social Media Marketing Manager: $AU 75,000 – $AU 110,000
- Marketing Strategist: $AU 85,000 – $AU 120,000
- Events Manager: $AU 70,000 – $AU 100,000
- Marketing Consultant: $AU 75,000 – $AU 105,000
- Brand Manager: $AU 80,000 – $AU 115,000
Education Requirements to Succeed
To excel in the marketing and communication field, students should:
- Develop Strong Communication Skills: Essential for interacting with clients, colleagues, and customers.
- Enhance Analytical Skills: Ability to analyze market trends and consumer behavior.
- Stay Updated with Industry Trends: Keep abreast of the latest marketing strategies and technologies.
- Gain Practical Experience: Apply theoretical knowledge through hands-on projects and practical placements.
- Cultivate Creativity: Develop innovative marketing campaigns and solutions.
Ready to Start Your Marketing and Communication Career?
Take the first step towards an exciting marketing career. Apply now and become part of our vibrant community dedicated to excellence in marketing and communication.
