This course is developed for students who need knowledge regarding modern marketing field, upon completion students will be able to demonstrate a range of marketing skills and engage actively digital marketing with exposure to varieties of marketing tools.
Core Subjects
You learn to interpret market trends, design and develop an integrated marketing and communications plan and more.
Elective Subjects
You will be able to plan and direct marketing activities, Develop and implement marketing plans, Create multi-channel advertising campaigns, Interpret marketing trends and more.
Career Outcomes
Marketing Manager,
Marketing Team Leader or
Product Manager
Entry Requirements (International Students)
All students must be aged 18 years or over at the time of enrolment
International Students need to have IELTS score of 5.5 with no band less than 5.0 or equivalent
and
Successful completion of an AQF recognised BSB42415 Certificate IV in Marketing and Communication (Core units)
** Rosehill College requires a language, literacy and numeracy skills assessment to be completed upon entry into the course to be completed at Orientation day session.
Units of Competency
BSBMKG507 Interpret market trends and developments
BSBMKG523 Design and develop an integrated marketing communication plan
BSBPMG522 Undertake project work
BSBADV507 Develop a media plans
BSBADV509 Create mass print media advertisements
BSBLDR502 Lead and manage effective workplace relationships
BSBMKG501 Identify and evaluate marketing opportunities
BSBMKG502 Establish and adjust the marketing mix
BSBMKG506 Plan market research
BSBMKG514 Implement and monitor marketing activities