BSB50620 Diploma of Marketing & Communication
CRICOS CODE: 106849C
This course is developed for students who need knowledge regarding modern marketing field, upon completion students will be able to demonstrate a range of marketing skills and engage actively digital marketing with exposure to varieties of marketing tools.
You learn to interpret market trends, design and develop an integrated marketing and communications plan and more.
You will be able to plan and direct marketing activities, Develop and implement marketing plans, Create multi-channel advertising campaigns, Interpret marketing trends and more.
- Marketing Manager,
- Marketing Team Leader or
- Product Manager
Entry Requirements (International Students)
- All students must be aged 18 years or over at the time of enrolment
- International Students need to have IELTS score of 5.5 with no band less than 5.0 or equivalent
Have completed BSB42415 Certificate IV in Marketing and Communication Or Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent. Or Have two years equivalent full-time relevant work experience
Units of Competency
|BSBPMG430 -Undertake project work|
|BSBMKG549 – Profile and analyse Consumer Behaviour for international markets|
|BSBMKG541 -Identify and evaluate marketing opportunities|
|BSBMKG542-Establish and monitor the marketing mix|
|BSBMKG551- Create multiplatform advertisements for mass media|
|BSBFIN501-Manage budgets and financial plans|
|BSBOPS504- Manage business risk|
|BSBOPS505 – Manage organisational customer service|
|BSBMKG545 -Conduct marketing audit|
|BSBMKG555-Write persuasive copy|
|BSBMKG543 – Plan and interpret market research|
|BSBMKG552 -Design and develop marketing communication plans|