CRICOS Course Code: 106849C

Course Overview

This course is developed for students who need knowledge regarding the modern marketing field. Upon completion, students will be able to demonstrate a range of marketing skills and engage actively in digital marketing with exposure to a variety of marketing tools.

Course Duration

40 Weeks Study + 12 Weeks Break = 52 Weeks

Location

Rosehill Campus, Sydney

Delivery Mode

15 Hours Face To Face

5 Hours online

Core Subjects

You learn to interpret market trends, design and develop an integrated marketing and communications plan, and more.

Elective Subjects

You will be able to plan and direct marketing activities, develop and implement marketing plans, create multi-channel advertising campaigns, interpret marketing trends, and more.

Career Outcomes

• Marketing Manager
• Marketing Team Leader
• Product Manager

Entry Requirements (International Students)

• All students must be aged 18 years or over at the time of enrolment.
• International Students need to have an IELTS score of 5.5 with no band less than 5.0 or equivalent.
• Have completed BSB42415 Certificate IV in Marketing and Communication or have completed the specified units or have two years equivalent full-time relevant work experience.

Units of Competency

• BSBPMG430 -Undertake project work
• BSBMKG549 – Profile and analyse Consumer Behaviour for international markets
• BSBMKG541 -Identify and evaluate marketing opportunities
• BSBMKG542-Establish and monitor the marketing mix
• BSBMKG551- Create multiplatform advertisements for mass media
• BSBFIN501-Manage budgets and financial plans
• BSBOPS504- Manage business risk
• BSBOPS505 – Manage organisational customer service
• BSBMKG545 -Conduct marketing audit
• BSBMKG555-Write persuasive copy
• BSBMKG543 – Plan and interpret market research
• BSBMKG552 -Design and develop marketing communication plans