BSB40820 Certificate IV in Marketing and Communication

Course Overview

The Certificate IV in Marketing and Communication at Rosehill College develops well-rounded marketing and communication skills, preparing students for roles requiring marketing knowledge and the ability to solve unpredictable problems.

Course Sector

Sector: Vocational Education and Training (VET)
CRICOS Course Code: 106848D
VET National Code: BSB40820
Course Level: Certificate IV
Course Language: English
Duration: 52 weeks

Entry Requirements

Domestic Students:

  • Age: Must be over 18 years
  • Academic: No formal qualifications required, but applicants must demonstrate competency in learning, reading, writing, oral, and numeracy to Level 4 of the Australian Core Skills Framework (ACSF).

International Students:

  • Age: Must be over 18 years
  • Academic: Completion of Year 12 or equivalent
  • English Proficiency: IELTS score of 5.5 overall with a minimum of 5.0 in each band, or equivalent

Fees and Charges

  • Tuition Fee (Domestic Students): $AU 6,000
  • Tuition Fee (International Students): $AU 10,000
  • Materials Fee: $AU 500
  • Estimated Total Course Cost: $AU 6,500 (Domestic) / $AU 10,500 (International)

Course Details

Units of Competency:

  • Core Units:
    • BSBMKG433: Undertake marketing activities
    • BSBWRT411: Write complex documents
    • BSBMKG435: Analyse consumer behaviour
    • BSBCRT412: Articulate present and debate ideas
    • BSBCMM411: Make presentations
    • BSBMKG439: Develop and apply knowledge of marketing communications industry
  • Elective Units:
    • BSBMKG434: Promote products and services
    • BSBOPS404: Implement customer service strategies
    • BSBMKG431: Assess marketing opportunities
    • BSBPEF402: Develop personal work priorities
    • BSBTWK503: Manage meetings
    • BSBMKG440: Apply marketing communication across a convergent industry

Assessment Methods

  • Written Quizzes: Test theoretical knowledge
  • Projects and Portfolios: Apply practical skills
  • Role Plays and Presentations: Simulate real-world scenarios

Course Duration

Total Duration: 52 weeks (including 12 weeks of holidays)
Weekly Commitment: 20 hours per week (15 hours face-to-face, 5 hours online)

Support Services

  • Academic Support: Tutoring and study groups
  • Welfare Support: Counseling services and career advice


  • Career Opportunities: Roles such as Customer Service Advisor, E-Business Practitioner, General Clerk
  • Further Study: Pathway to Diploma of Marketing and Communication (BSB50620)

Policies and Procedures

Contact Information

Admissions Office:
Phone: +61 (02) 7228 0008