CRICOS Course Code: 106848D

Course Overview

The Certificate IV in Marketing and Communication is a nationally recognised qualification, tailored for individuals with a flair for marketing and communication. This program is ideal for those in dedicated marketing roles or those overseeing an organisation’s marketing alongside other responsibilities. It equips students to address a range of unpredictable scenarios, drawing from a diverse information pool.

Course Duration

A comprehensive 52-week program, consisting of 40 weeks of rigorous study and a 12-week break.

Location

Centrally situated at Levels 2 & 4, 616-620 Harris Street, Ultimo NSW 2007.

Delivery Mode

A harmonious blend of 15 hours of face-to-face sessions and 5 hours of online learning each week.

Employment Pathway

• Marketing Research Assistant
• Marketing Coordinator
• Marketing Officer

Entry Requirements

• Candidates must be above the age of 18.
• Proficiency in English, with an IELTS score of 5.5 or its equivalent for non-native speakers.
• Completion of an equivalent secondary schooling level or relevant work experience.

Course Facts

Duration: 40 weeks plus 12 weeks of breaks (total 52 weeks)

2023 Start Dates:

• 16 January
• 13 March
• 29 May
• 17 July
• 04 September
• 06 November

The number of hours will be 15 hours face-to-face and 5 hours online (75.% and 25%).

Sydney location: Level 2&4 616-620 Harris Street, Ultimo NSW 2007

Course Structure

The program spans four terms over a year, with each term focusing on specific units of competency:

• BSBMKG434 – Promote products and services
• BSBOPS404 – Implement customer service strategies
• BSBMKG440 – Apply marketing communication across a convergent industry
• BSBMKG433 – Undertake marketing activities
• BSBMKG435 – Analyse consumer behaviour
• BSBMKG439 – Develop and apply knowledge of communications industry
• BSBTWK503 – Manage meetings
• BSBMKG431 – Assess marketing opportunities
• BSBPEF402 – Develop personal work priorities
• BSBCMM411 – Make presentations
• BSBCRT412 – Articulate, present and debate ideas
• BSBWRT411 – Write complex documents