BSB40820 Certificate IV in Marketing and Communication

CRICOS Course Code: 106848D

Course Overview

The Certificate IV in Marketing and Communication is a nationally recognised qualification, tailored for individuals with a flair for marketing and communication. This program is ideal for those in dedicated marketing roles or those overseeing an organisation’s marketing alongside other responsibilities. It equips students to address a range of unpredictable scenarios, drawing from a diverse information pool.

Course Duration

A comprehensive 52-week program, consisting of 40 weeks of rigorous study and a 12-week break.


Centrally situated at Levels 2 & 4, 616-620 Harris Street, Ultimo NSW 2007.

Delivery Mode

A harmonious blend of 15 hours of face-to-face sessions and 5 hours of online learning each week.

Employment Pathway

  • Marketing Research Assistant
  • Marketing Coordinator
  • Marketing Officer

Entry Requirements

  • Candidates must be above the age of 18.
  • Proficiency in English, with an IELTS score of 5.5 or its equivalent for non-native speakers.
  • Completion of an equivalent secondary schooling level or relevant work experience.

Course Facts

Duration: 40 weeks plus 12 weeks of breaks (total 52 weeks)

2023 Start Dates:

  • 16 January
  • 13 March
  • 29 May
  • 17 July
  • 04 September
  • 06 November

The number of hours will be 15 hours face-to-face and 5 hours online (75.% and 25%).

Sydney location: Level 2&4 616-620 Harris Street, Ultimo NSW 2007

Course Structure

The program spans four terms over a year, with each term focusing on specific units of competency:

  • BSBMKG434 – Promote products and services
  • BSBOPS404 – Implement customer service strategies
  • BSBMKG440 – Apply marketing communication across a convergent industry
  • BSBMKG433 – Undertake marketing activities
  • BSBMKG435 – Analyse consumer behaviour
  • BSBMKG439 – Develop and apply knowledge of communications industry
  • BSBTWK503 – Manage meetings
  • BSBMKG431 – Assess marketing opportunities
  • BSBPEF402 – Develop personal work priorities
  • BSBCMM411 – Make presentations
  • BSBCRT412 – Articulate, present and debate ideas
  • BSBWRT411 – Write complex documents