BSB40820 Certificate IV in Marketing and Communication
CRICOS Course Code: 106848D
Course Overview
The Certificate IV in Marketing and Communication is a nationally recognised qualification, tailored for individuals with a flair for marketing and communication. This program is ideal for those in dedicated marketing roles or those overseeing an organisation’s marketing alongside other responsibilities. It equips students to address a range of unpredictable scenarios, drawing from a diverse information pool.
Course Duration
A comprehensive 52-week program, consisting of 40 weeks of rigorous study and a 12-week break.
Location
Centrally situated at Levels 2 & 4, 616-620 Harris Street, Ultimo NSW 2007.
Delivery Mode
A harmonious blend of 15 hours of face-to-face sessions and 5 hours of online learning each week.
Employment Pathway
- Marketing Research Assistant
- Marketing Coordinator
- Marketing Officer
Entry Requirements
- Candidates must be above the age of 18.
- Proficiency in English, with an IELTS score of 5.5 or its equivalent for non-native speakers.
- Completion of an equivalent secondary schooling level or relevant work experience.
Course Facts
Duration: 40 weeks plus 12 weeks of breaks (total 52 weeks)
2023 Start Dates:
- 16 January
- 13 March
- 29 May
- 17 July
- 04 September
- 06 November
The number of hours will be 15 hours face-to-face and 5 hours online (75.% and 25%).
Sydney location: Level 2&4 616-620 Harris Street, Ultimo NSW 2007
Course Structure
The program spans four terms over a year, with each term focusing on specific units of competency:
- BSBMKG434 – Promote products and services
- BSBOPS404 – Implement customer service strategies
- BSBMKG440 – Apply marketing communication across a convergent industry
- BSBMKG433 – Undertake marketing activities
- BSBMKG435 – Analyse consumer behaviour
- BSBMKG439 – Develop and apply knowledge of communications industry
- BSBTWK503 – Manage meetings
- BSBMKG431 – Assess marketing opportunities
- BSBPEF402 – Develop personal work priorities
- BSBCMM411 – Make presentations
- BSBCRT412 – Articulate, present and debate ideas
- BSBWRT411 – Write complex documents