BSB61315 Advanced Diploma of Marketing & Communication

CRICOS CODE 099408B

Advanced Diploma of Marketing & Communication

BSB61315 – CRICOS CODE 099408B

This course is designed to train students the skills to develop company brand and customer loyalty, as well as execute marketing campaigns. Students will have a broad base of marketing knowledge and skills suitable both for junior level employment in marketing roles and those students who want to further study in this area.

Core Subjects

Know how to develop an advertising campaign, implement strategic market plans and more.

Elective Subjects

You will be able to learn the essential skills to analyse, design and executive marketing campaigns using a wide-range of technical, creative, conceptual and managerial techniques.

Career Outcomes

  • Marketing Manager,
  • Marketing Team Leader or
  • Product Manager

Units of Competency

Core Unit

 

BSBADV602

Develop an advertising campaign

BSBMGT616

Develop and implement strategic plans

BSBMKG609

Develop a marketing plan

  

Elective Units

 

BSBMGT605

Provide leadership across the organisation

BSBMGT617

Develop and implement a business plan

BSBMKG603

Manage the marketing process

BSBMKG607

Manage marketing research

BSBMKG608

Develop organisational marketing objectives

BSBRSK501

Manage risk

BSBFIM601

Manage finances

BSBSUS501

Develop workplace policy and procedures for sustainability

BSBINN601

Lead and manage organisational change

Quick Course Guide

Delivery mode – 16 hours week classroom and 9 hours per week distance/online/external study at total of 25 hours per week.

Course Duration -80 weeks

Location – Rosehill Campus, Sydney

Entry Requirements(International Students)

      • All students must be age 18 years or over at the time of enrolment
      • International Students need to have IELTS score of 5.5 with no band less than 5.0 or equivalent

    AND

        • Have completed all core units in BSB52415 Diploma of Marketing and Communication

    ** Rosehill College requires an language, literacy and numeracy placement test to be completed upon entry into the course to be completed at Orientation.