BSB60520 Advanced Diploma of Marketing & Communication

Course Overview

The Advanced Diploma of Marketing & Communication at Rosehill College equips students with the skills to develop company brand and customer loyalty, as well as execute marketing campaigns. This course is designed for individuals seeking to lead strategic marketing and communication functions in various industry contexts.

Course Sector

Sector: Vocational Education and Training (VET)
CRICOS Course Code: 106850K
VET National Code: BSB60520
Course Level: Advanced Diploma
Course Language: English
Duration: 104 weeks (80 weeks of study + 24 weeks break)
Location: Rosehill Campus, Sydney
Delivery Mode: 15 Hours Face-to-Face, 5 Hours Online

Entry Requirements

Domestic Students:

  • Age: Must be over 18 years
  • Academic: Completion of BSB52415 Diploma of Marketing and Communication or equivalent competencies or four years equivalent full-time relevant work experience
  • Language Proficiency: Must achieve ACSF level 5 in reading, writing, numeracy, and oral communication

International Students:

  • Age: Must be over 18 years
  • Academic: Completion of Year 12 or equivalent
  • English Proficiency: IELTS score of 5.5 with no band less than 5.0 or equivalent
  • Completion of: BSB52415 Diploma of Marketing and Communication or relevant work experience

Fees and Charges

  • Tuition Fee (Domestic Students): $AU 12,000
  • Tuition Fee (International Students): $AU 14,000
  • Materials Fee: $AU 500
  • Estimated Total Course Cost: $AU 12,500 (Domestic) / $AU 14,500 (International)

Course Details

Core Subjects

  • BSBMKG621: Develop organisational marketing strategy
  • BSBMKG622: Manage organisational marketing processes
  • BSBMKG623: Develop marketing plans
  • BSBTWK601: Develop and maintain strategic business networks
  • BSBMKG626: Develop advertising campaigns
  • BSBMKG624: Manage market research

Elective Subjects

  • BSBOPS601: Develop and implement a business plan
  • BSBLDR601: Lead and manage organisational change
  • BSBFIN501: Manage budgets and financial plans
  • BSBSTR601: Manage innovation and continuous improvement
  • BSBPMG536: Manage project risk
  • BSBPEF501: Manage personal and professional development

Assessment Methods

  • Written Quizzes: Test theoretical knowledge
  • Projects and Portfolios: Apply practical skills
  • Role Plays and Presentations: Simulate real-world scenarios

Career Opportunities

  • Marketing Manager
  • Marketing Team Leader
  • Product Manager

Support Services

  • Academic Support: Tutoring and study groups
  • Welfare Support: Counseling services and career advice

Policies and Procedures

Contact Information

Admissions Office: