BSB60520 Advanced Diploma of Marketing & Communication
CRICOS CODE: 106850K
This course is designed to train students the skills to develop company brand and customer loyalty, as well as execute marketing campaigns. Students will have a broad base of marketing knowledge and skills suitable both for junior level employment in marketing roles and those students who want to further study in this area.
Know how to develop an advertising campaign, implement strategic market plans and more.
You will be able to learn the essential skills to analyse, design and executive marketing campaigns using a wide-range of technical, creative, conceptual and managerial techniques.
- Marketing Manager,
- Marketing Team Leader or
- Product Manager
Entry Requirements (International Students)
- All students must be aged 18 years or over at the time of enrolment
- International Students need to have IELTS score of 5.5 with no band less than 5.0 or equivalent
- Have completed BSB52415 Diploma of Marketing and Communication Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work.
- Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or Have four years equivalent full-time relevant work experience.”
Units of Competency
|BSBMKG621 – Develop organisational marketing strategy|
|BSBPEF501- Manage personal and professional development|
|BSBMKG624-Manage market research|
|BSBSTR601-Manage innovation and continuous improvement|
|BSBOPS601-Develop and implement a business plan|
|BSBMKG626-Develop advertising campaigns|
|BSBMKG623-Develop marketing plans|
|BSBLDR601-Lead and manage organisational change|
|BSBFIN501-Manage budgets and financial plans|
|BSBTWK601-Develop and maintain strategic business networks|
|BSBPMG536-Manage project risk|
|BSBMKG622-Manage organisational marketing processes|