BSB60520 Advanced Diploma of Marketing & Communication

Course Duration

80 Weeks Study + 24 Weeks Break = 104 Weeks


Rosehill Campus, Sydney

Delivery mode

15 Hours Face To Face
5 Hours online


This course is designed to train students the skills to develop company brand and customer loyalty, as well as execute marketing campaigns. Students will have a broad base of marketing knowledge and skills suitable both for junior level employment in marketing roles and those students who want to further study in this area.

Core Subjects

Know how to develop an advertising campaign, implement strategic market plans and more.

Elective Subjects

You will be able to learn the essential skills to analyse, design and executive marketing campaigns using a wide-range of technical, creative, conceptual and managerial techniques.

Career Outcomes

  • Marketing Manager,
  • Marketing Team Leader or
  • Product Manager

Entry Requirements (International Students)

  • All students must be aged 18 years or over at the time of enrolment
  • International Students need to have IELTS score of 5.5 with no band less than 5.0 or equivalent


  • Have completed BSB52415 Diploma of Marketing and Communication Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work.
  • Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or Have four years equivalent full-time relevant work experience.”

Units of Competency

BSBMKG621 – Develop organisational marketing strategy
BSBPEF501- Manage personal and professional development
BSBMKG624-Manage market research
BSBSTR601-Manage innovation and continuous improvement
BSBOPS601-Develop and implement a business plan
BSBMKG626-Develop advertising campaigns
BSBMKG623-Develop marketing plans
BSBLDR601-Lead and manage organisational change
BSBFIN501-Manage budgets and financial plans
BSBTWK601-Develop and maintain strategic business networks
BSBPMG536-Manage project risk
BSBMKG622-Manage organisational marketing processes