Diploma of Marketing & Communication
BSB52415 – CRICOS CODE 099407C
BSB52415 Diploma of Marketing & Communication
CRICOS CODE 099407C
This course is developed for students who need knowledge regarding modern marketing field, upon completion students will be able to demonstrate a range of marketing skills and engage actively digital marketing with exposure to varieties of marketing tools.
Core Subjects
You learn to interpret market trends, design and develop an integrated marketing and communications plan and more.
Elective Subjects
You will be able to plan and direct marketing activities, Develop and implement marketing plans, Create multichannel advertising campaigns, Interpret marketing trends and more.
Career Outcomes
- Marketing Manager,
- Marketing Team Leader or
- Product Manager
Units of Competency
| Units | |
|---|---|
| BSBMKG507 | Interpret market trends and developments |
| BSBMKG523 | Design and develop an integrated marketing communication plan |
| BSBPMG522 | Undertake project work |
| BSBADV507 | Develop a media plans |
| BSBADV509 | Create mass print media advertisements |
| BSBLDR502 | Lead and manage effective workplace relationships |
| BSBMKG501 | Identify and evaluate marketing opportunities |
| BSBMKG502 | Establish and adjust the marketing mix |
| BSBMKG506 | Plan market research |
| BSBMKG514 | Implement and monitor marketing activities |
| BSBMKG515 | Conduct a marketing audit |
| BSBWRT501 | Write persuasive copy |
Quick Course Guide
Delivery mode – 16 hours week classroom and 9 hours per week distance/online/external study at total of 25 hours per week.
Course Duration -52 weeks
Location – Rosehill Campus, Sydney
Entry Requirements
- All students must be aged 18 years or over at the time of enrolment
- International Students need to have IELTS score of 5.5 with no band less than 5.0 or equivalent
and
- Successful completion of an AQF recognised BSB42415 Certificate IV in Marketing and Communication (Core units)
** Rosehill College requires an language, literacy and numeracy placement test to be completed upon entry into the course to be completed at Orientation.