Certificate IV in Marketing and Communication

BSB42415 – CRICOS 099406D

The BSB42415 Certificate IV in Marketing & Communication is designed to introduce students to fundamental marketing knowledge while developing a comprehensive understanding of digital marketing, consumer behaviour, leadership skills and networking.

Key Features

Learn about the course

Delivery Mode

16 hours per week classroom and 9 hours per week distance/online/external study


Rosehill Campus, Sydney

Duration Period

52 weeks


Receive when you finish your studies

Core Subjects

Learn how to make presentations, articulate, present and debate ideas, apply Digital Solutions to work processes and more.

Elective Subjects

You will be able to develop and communicate marketing strategies, conduct market research, analyse consumer behaviour, run marketing campaigns and more.

Career Outcomes

Work in the areas of: Marketing Research Assistant, Marketing Coordinator or Marketing Officer

who's in

dan square

Recently, I was asked about the internship I’ve got and how it is going on at the moment. Well, I must say that this is the opportunity I was looking for since I came to Australia a year ago.

Daniel Osorio
Marketing & Intern Student
kate square

At Rosehill College I am applying the theory into hands on workshops, specially, in my internship.

Ekaterina Gorshkova
Rosehill Student

At Rosehill College I am using my comprehensive knowledge to assist students with Internship program and employment.

Dr. Anna Sharonina
Campus Manager

Entry Requirements

What you need to join in


All student must be 18 years or over at the time of application


International students need to have IELTS score of 5.5 with no band less than 5.0 or equivalent

Career programs

Check what we got for your future

Global network

Some experts say that 70 percent of people ended up in their current position thanks to networking. Others say it’s more like 80 percent or even 85 percent


The Professional Internship Program offers you an opportunity to gain professional work experience in the fields of Marketing, Project Management and Business

Future Entrepreneur Opportunity

Start-up business training camp - 12 month of practical knowledge with the best trainers, business owners and investors


Delivery Mode: Delivery Mode: 16 hours Face-to-face training in classroom, 4 hours online, 5 self-directed activity.

Entry requirements (International Students)

  • All student must be age of 18 years or over at the time of application
  • International students need to have IELTS score of 5.5 with no band less than 5.0 or equivalent.
  • Successful completion of an AQF recognised Certificate III.

** Rosehill College requires an LLN Placement test to be completed upon entry into the course

Units of Competency

Core Unit



Develop an advertising campaign


Develop and implement strategic plans


Develop a marketing plan


Elective Units



Provide leadership across the organisation


Develop and implement a business plan


Manage the marketing process


Manage marketing research


Develop organisational marketing objectives


Manage risk


Manage finances


Develop workplace policy and procedures for sustainability


Lead and manage organisational change

Study programs

The course is designed to introduce you to fundamental marketing knowledge while you develop a comprehensive understanding of digital marketing, consumer behaviour, leadership skills and networking. Qualification: BSB42415 Certificate IV in Marketing and Communication. CRICOS CODE 099406D.

If you are interested in modern marketing field, upon completion you will be able to demonstrate a range of marketing skills and engage actively digital marketing with exposure to varieties of marketing tools. Qualification: BSB52415 Diploma of Marketing and Communication CRICOS 099407C.

This course provides you the skills to build up and develop company brand and customer loyalty, as well as execute marketing campaigns. Qualification: BSB61315 Advanced Diploma of Marketing and Communication CRICOS 099408B.

The course is designed to give you skills to effectively lead a project through from beginning. You will be trained in managing all aspects of a project from costs, communications, Human Resources and to other relevant areas. Qualification: BSB51415 Diploma of Project Management CRICOS 099409A.

The course is perfect for you if you want to apply professional knowledge and skills together with experience in a range of enterprise and industry contexts. You will have a solid foundation across the program management discipline. Qualification: BSB61215 Advanced Diploma of Program Management CRICOS 099410G.

This course reflects the role of individuals working as human resources directors, strategists and national regional or global human resources managers. The provide leadership and strategic direction in the human resources activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual or managerial competencies.

This course will introduce you to a wide range of business strategies. You will develop management skills and business vision of globe. The practical skills will equip you with varieties of tool of how to effectively market a brand, manage projects strategically and become a professional in the field of business. Qualification: BSB50215 Diploma of Business CRICOS 095781B.

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